Super Serums: Why you need the best kept skincare secret in your routine
Super Serums: Why you need the best kept skincare secret in your routine

So, what is a serum?

From smoothing wrinkles, to hydration, to glow-enhancing radiance, serums really are the answer. A serum contains the most concentrated, hard-hitting does of active ingredients that are able to help with many skin concerns. "Serums are skin care products that are designed to deliver high concentrations of specific active ingredients to the skin. There are many different types of serums on the market that perform different jobs, ranging from hydration, wrinkles and skin brightening," said Dr. Joshua Zeichner, board-certified dermatologist and director of cosmetic and clinical research at Mount Sinai Hospital's department of dermatology. This means that you will see visible results whether you’re looking to even skin tone, reduce fine lines, brighten, firm or get rid of dark spots. 



Firming Friend

Anti-ageing serums helps to turn back the hands of time and slow down the ageing process by delivering essential anti-ageing ingredients, like Retinoids, Hyaluronic Acid and Collagen, to combat fine lines and wrinkles. Serums that are specifically formulated for anti-ageing are not just for mature skin, they can be used in your 20’s to help prevent wrinkles later on down the track. Our Revitalising & Redensifying Facial Serum has an anti-ageing and revitalising effect helping to soften and smooth skin. Packed with active ingredients Prebiotics and Retinoids, these two actives work to strengthen the skin's surface against wrinkle causing environmental threats as well as increasing firmness, improving skin tone and diminishing fine lines. 



Dynamic Duo (serum and cream)

Serums and moisturisers aid the skin in different ways however, when used together, they really are a skin miracle. As serums are loaded with highly concentrated active ingredients, you always need to apply the serum directly onto your skin ahead of a moisturiser. They absorb quickly and can be used both in the morning and at night. This means that the serum has a chance to absorb into your skin and helps to boost the moisturisers hydration effects more effectively. “In general, serums contain topical antioxidants including vitamin A, C and E. They also contain topical retinoids and ingredients that even out skin tone. When layered underneath moisturizers, serums act as targeted treatment for wrinkles, pigmentation and redness,” said Dr. Angela J. Lamb, a board-certified dermatologist and associate professor at the Icahn School of Medicine at Mount Sinai's department of dermatology.



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